Expert technical marketing content creation for today’s engineering information environment
Tim Weekes Communications Consulting helps semiconductor and electronics component manufacturers to turn complex technology into highly effective thought leadership and technical content marketing programmes.
I support clients by providing expert services including:
Evaluation and analysis of brands’ technical authority
Editorial programming of thought leadership and technical marketing content
Creative content development
Writing of thought leadership and technical marketing content
“Tim consistently helps shape clear, compelling messaging and makes highly technical topics accessible to a wide audience. I would highly recommend working with Tim.”
“Tim quickly grasped the nuances of our technology... I would highly recommend him to any semiconductor company.”
Services — building and retaining valuable audiences for technical marketing content
The influence of traditional B2B technology media is waning and electronics engineers can find ever more diverse sources of news about products and applications. So for semiconductor companies, the challenge of establishing technical authority is only getting harder.
That’s why Tim Weekes Communications Consulting offers unique value: combining semiconductor engineering expertise, knowledge of the fast-changing media environment in the electronics industry, and a gift for story-telling in all media formats, our content creation service helps clients to find the right audiences and capture decision makers’ attention.
Strategic thought leadership programme analysis and development
With the rise of YouTube, Reddit, Substack and other new media properties, the information environment is in a period of fundamental change. Electronics engineers are looking for trusted authors and content creators to follow.
We deep-dive into a client’s pool of subject matter experts to find reserves of knowledge and insight. Then we use our findings to build thought leadership editorial programmes that attract subscribers drawn from the market and application sectors that you care about.
Audience profiling and channel promotion
The decline of engineering decision-makers’ loyalty to the traditional homes of B2B tech journalism has opened up an opportunity for semiconductor companies to own their audiences.
Online publishing and search technology enable manufacturers to serve the news and information needs of tightly focused audiences with tailored editorial programmes.
Our consulting service helps semiconductor manufacturers to define addressable audience profiles, configure content channels to serve them, and deploy promotional techniques to build subscriber numbers.
Expert content creation and technical writing
Tim Weekes offers proven expertise in the craft of writing thought leadership material and other content which is intended to establish technical authority.
Drawing on more than 25 years’ experience, and with more than 1,000 articles published in professional electronics publications, Tim Weekes has the knowledge to engage intelligently with subject matter experts, and the skill to turn raw product information into sophisticated technology stories.
Across technical articles, white papers, blogs, video scripts, speeches and more, our service elevates the impact of your message.
Contact
We are ready to help semiconductor companies and others in deep tech to create great technical marketing content which attracts and retains valuable audiences.
Ask us anything!